Lowsky Media Insights

Google's Search Services History update reveals how search is evolving beyond keywords into AI-powered, conversational and multimodal discovery experiences that will influence both personal search behaviour and business visibility. If you recently received an email from Google about Search Services History and Personalised Recommendations, you might assume it was simply another privacy update. In reality, it signals something much bigger. Google is gradually transforming sear

AI-Powered discovery systems are reshaping how brands are found, interpreted and recommended online. You may have seen the news recently that Google is doing away with it's Search Bar. Google hasn't killed 'Search', but it has fundamentally changed what search is becoming. At recent developer announcements and updates to Google Search, the company revealed what it describes as one of the biggest transformations to Search in more than two decades, introducing AI-generated answ